Connects and creates engaging audio and visual elements right on the cover of the record or in the real world with augmented reality. PlayARt delivers a tangible digital experience of bonus content, AR, visualizers and more.
Vinyl & CD enthusiasts love the familiar ritual of playing and sharing their music. PlayARt connects a user's digital experience to their physical ownership and rituals to relate to the physicality of the vinyl and enables unlocked bonus Content with Purchase.
Building a personal collection is part of the vinyl appeal. The more rare or exclusive, the better. PlayARt delivers a digital album experience and virtual collection cards that enable fans to engage album content on the go.
